Hasbro Eliminates Gender From Toys


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Famed toy company Hasbro, who brought us the likes of Transformers and G.I. Joe, claims to have "eliminated gender" from their toys. 

Unlike Mattel and Lego, Hasbro hadn’t caved to modern sensibilities by separating its business units by gender. But suddenly, the third biggest toy and board game company, whose brands include Star Wars, My Little Pony and G.I. Joe, considers gender a very dirty word.
Last January, Hasbro reported its revenue by type of brand rather than by “Boys/Girls/Games/Preschool” categories.

CEO Brian Goldner says their brands have "eliminated" that dirty word gender. 

“We look at our brands more inclusively than ever. In fact, we eliminated the old delineation of gender,” Goldner told The Hollywood Reporter. "And if you think about a brand, be it My Little Pony, where 30 percent of our global TV audience is boys, or Star Wars, where we are launching [all-female animated series] Forces of Destiny with Lucas and Disney, you’re seeing people who want to be engaged in these stories.”

Though Hasbro typically catered to boys, they began catering to girls with the distribution of Disney Princesses, so it's rather odd for the CEO to make this claim and most likely stems from the current cultural trend of big business virtue-signaling. The politically correct move to "degender" the toy industry started with Toys R' Us when they ditched girl and boy categories. As reported by The Daily Mail

Retail giant Toys R Us has stopped categorising products as 'boys' or 'girls' toys on its website after coming under pressure from campaigners.

The move occurs two years after a meeting with campaign group Let Toys Be Toys, and now shoppers will search products by age group, brand or type of toy rather than by gender.

It makes the company entirely gender neutral, both in stores and online, following complaints that categorising toys puts girls off playing with science and construction sets, and makes boys feel they can't take an interest in dolls.

In 2013, Toys R Us agreed to make their marketing more inclusive and stop categorising products as 'boys' or 'girls' toys in their branches.

Now let Toys Be Toys have praised the retailer's latest step.

The pressure group which represents thousands of shoppers concerned with sexism in the toy industry and its impact on children, regularly post examples of sexist marketing of toys and products to children.

They recently urged Boots to change the way they sell toothbrushes after a follower shared an image of pink Barbie brushes for girls, while the boys' version was emblazoned with Spiderman.

The virtue signaling trend crashed majorly this year when Pepsi's "woke" ad featuring Kendall Jenner joining left-wing protest backfired among progressive audiences. 




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